If you used Shiseido’s Ultra Sun Protection Lotion in the past you may have noticed that the product has been relaunched. The new version boasts a higher SPF of 50, versus its previous SPF 33 and therefore contains a higher percentage of active ingredients zinc oxide and titanium dioxide.
This was my third or fourth time purchasing this sunscreen an I, for one, was totally psyched to see that they increased the protection. Percentages of active ingredients in the reformulated version are 9.1% of titanium dioxide and 19.3% of zinc oxide. It has a super elegant texture, especially for a physical sunscreen that can easily be too heavy.
Shiseido’s site says:
Formulated with Shiseido’s “WetForce” technology, which reacts positively to sweat and water on contact, activating additional strength within the protective veil.sunscreen also features Shiseido’s exclusive technology to powerfully protect the skin during both daily and leisure use, with a texture gentle enough for delicate skin.
Protects skin from UVA/UVB rays with exclusive SuperVeil-UV 360 technology, which helps provide an even, protective layer over the skin.
This superior, mineral-based, high protection sunscreen for face and body is free from chemical sunscreen agents, fragrance, alcohol, parabens and has a texture gentle enough for the most delicate skin. The low-irritant formula also features Shiseido’s exclusive WetForce technology, so it becomes even more powerful when the applied area is exposed to water or perspiration for 15 minutes.
･Completely free of parabens, alcohol, fragrance, and UV absorbers which could cause allergic reactions.
･Tested on sensitive skin and kids under dermatologist control.
If you prefer physical sunscreen ingredients but want a more cosmetically luxurious texture then this stuff is worth a try. It’s available at The Bay, Sephora, Murale and Shopper’s Drug Mart